Students have showcased how switched on they are about the digital industry as part of an annual nationwide campaign

Youngsters from Bury Grammar School for Girl and Urmston Grammar joined more than 100 UK schools taking time out of the usual timetable to gain more of an insight about the digital market.

Representatives from Amaze, a digital marketing agency in Manchester, conducted a presentation to showcase and inspire the children about the various roles and opportunities within the digital industry.

At Bury Grammar School, Amaze’s Marketing Co-ordinator, Sarah Matthews was accompanied by one of Amaze’s recent recruits from their 2013 Graduate scheme, Matt Chandler, who was able to give first-hand experience of what it’s like to start a career in digital.

And at Urmston Grammar, Creative Director Andy O’Brien was accompanied by Katherine Deverell-Smith, another recent Amaze Graduate.

Head of Computing at Bury Grammar School for Girls David Ashworth said: “It was an exciting and inspiring day for the girls as they learn more about digital. It provides them with the opportunity to channel their creativity and work as part of a team towards a common goal.

“This helps to develop life skills and prepare our girls for the real world. It is also a brilliant opportunity to work with excellent role models from industry.”

This was the third year Amaze has taken part in the event which aims to inspire the next generation of digital talent, against the backdrop of a growing digital skills shortage in the UK.

After hearing case studies and seeing examples of digital design, mobile apps, social media and web development the students then undertook one of three challenges to create a mobile app, design a connected device or a social media campaign as part of the nationwide challenge.

The students were incredibly innovative, coming up with ideas such as ‘PicTour’ a photo aggregator for tourists and connected contact lenses which adapt to their scenario and the wearer’s vision.

During the day, a live twitter feed displayed in the classroom helped make students feel part of the bigger challenge since students and agencies across the country used the hash tag #BIMADDay to tweet pictures and updates about their schools’ event.

The students’ designs will now be sent back to BIMA who will crown the winning team with the accolade of Digital Day Grand Prix winners.

Marketing Co-ordinator at Amaze Matthews added: “BIMA’s Dday is a wonderful initiative to be a part of. It’s amazing to hear the great comments from the students and also see the innovative ideas they come up with.

“As someone who fell into the industry by accident, I now couldn’t think of anywhere I’d rather be. Hopefully this day will help to inspire the digital stars of tomorrow and prevent the industry from experiencing the national skills shortage that is predicted.”

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